This also helps us support even more kinds of creators and connect them with fans that will love their art-which makes this even more exciting. Just as we did with podcasting, this will introduce a new format to an audience that has never before consumed it, unlocking a whole new segment of potential listeners. Our expansion into audiobooks is a significant proof-point in that belief. And we believe that audio and long-form content is a much bigger business than what many would have thought. We are running faster and are more focused than anyone else in audio. What are some of the opportunities for us as a company around this offering? We’ll learn a lot through this launch and leverage those learnings as we enhance the experience with new features, plan for launches in additional markets, and innovate on the format to benefit listeners, authors, and publishers. is just the first iteration of audiobooks on Spotify. It’s important for us to deliver a great experience for the people behind the audiobooks we all love, and you can expect that we’ll start providing some exciting creator-facing features soon. We also have the opportunity to apply our learnings around creators to uplift the authors and publishers whose content is now on Spotify. Our hope is that users who find audiobooks in their apps starting today feel that the user experience is obvious-that audiobooks fit in perfectly with how they already use Spotify. We’ve been testing, researching, and listening to figure out how to create the most seamless experience on Spotify. But we’ve done it before with podcasts, and we’re excited to now do the same with audiobooks. What makes Spotify ready and equipped to make a positive impact in the audiobooks space?Īdding an entirely new content format to our service is no small feat. And for listeners who want to share their opinion after listening to a book, we’ve also included a rating feature, which will publicly display the aggregate rating of the book. Speed control is also included, with a variety of options to speed up or slow down the pace. Listeners can download content for offline listening, and our automatic bookmarking feature saves their place so they can easily pick up where they left off. Once listening, there are a number of features that we know from user research are essential for a seamless experience. Upon returning to Spotify, the book will be automatically saved in their library and available to listen to whenever they want. Users who discover audiobooks in the Spotify app will be able to purchase them on a web page. can easily find audiobooks on Spotify alongside music and podcasts as a section in their library, in search, and in their curated recommendations on Home.Īudiobooks will show up with a lock icon on the play button, signaling that they need to be purchased in order to listen. By bringing audiobooks to Spotify, we have the opportunity to both grow the space as a whole and enrich listeners’ lives. Audiobooks are next to come into the picture because we see a substantial untapped market: While audiobooks represent just a 6%–7% share of the wider book market, the category is growing by 20% year over year.īut what we’re really excited about is providing a great new experience for listeners-introducing audiobooks to an audience of people who may never have tried them otherwise. We’ve always believed that the potential for audio is limitless, and we’ve been saying for a while now that our ambition is to be the complete package for everyone’s listening needs. Why are audiobooks the next frontier for us as a company? Today, we’re announcing that 300,000 audiobooks are available on Spotify in the U.S. For the Record sat down with Nir Zicherman, Spotify’s Vice President and Global Head of Audiobooks and Gated Content, to discuss today’s announcement and our vision for audiobooks in the future. We’ve been working to create a seamless audiobooks experience, and we’ll continue to build and innovate on this in the future. This is just the beginning of Spotify’s audiobooks journey. And we’re excited to launch audiobooks with a brand-new user interface that’s geared specifically for listening to audiobooks and fits them seamlessly alongside the music and podcasts you already listen to and love. will be able to purchase and listen to more than 300,000 audiobook titles-making our platform a true all-in-one destination for everyone’s listening needs. Starting today, Spotify listeners in the U.S. The Spotify you know and love is getting a lot bigger with the addition of a catalog of content that users have been requesting for years: audiobooks. *Update as of Tuesday, November 22, 2022: Audiobooks are also now available for purchase on Spotify in the UK, Ireland, Australia, and New Zealand. *Update as of Tuesday, March 21, 2023: Audiobooks are also now available for purchase on Spotify in Canada.
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